In 2019, Telia wanted to raise consideration for its Device as a Service products for businesses in the SME B2B target group.

We created a humoristic and relatable campaign entity “Entrepreneur, do you know the feeling when?” which highlighted the relatable feeling of breaking or losing devices in the middle of a hectic working day, or not recycling devices properly, and therefore, showcased the instant benefits of buying devices as a service (which includes insurance, maintenance and secure recycling). 

Total campaign recognition: 74%

Liking the advertizing: 66% 

Credits: Telia Finland Oyj, TBWA\Helsinki, Skål Helsinki, OMD Finland Oy